The first Google “doodle” appeared in 1998, a depiction of the Burning Man, which was created to let people know that the creators of the site were at the festival. Today, Google and other search engines are very important. Each month, more than 100 billion searches are performed across the world. 42 percent of users that search on these search engines click on the highest ranked organic page, which is why search ranking is important. Google rankings are what determine how high up your site gets seen when people search on Google to try to find businesses that they want to deal with. No matter what style of business you are or how long you have been online, Internet marketing to help you improve your search engine rankings is highly valuable. There are many reasons that investing in an improved search presence is a smart decision no matter what kind of company you are. Receiving search engine marketing services such as search engine optimization will help your business by allowing you to appear more highly on results pages when people are looking for the kinds of products and services that you can offer. Search rankings are determined by a unique set of algorithms that varies depending on the particular engine. In order to make sure that you get your page properly optimized for search, it is a good idea to hire a specialist to assist with this task. These experts can also help you with your visibility amongst those that look for companies with mobile devices. As of the year 2012, more than 70 million people use a mobile device like a tablet or a cellphone to shop online. Search engines are great to market your business on because they will allow you to bring in targeted traffic that is interested in the kind of services and products you have to offer, instead of just randomly marketing your organization. Ranking highly on these pages is important, as reports show that 42 percent of search users click on the highest ranked organic result and 70 to 80 percent of users do not pay any mind to sponsored links. Find companies that specialize in assisting their clients with this style of web marketing so that you will be able to increase your Internet prominence and sell more of the products and services that you provide for customers, which will facilitate growth and help you become successful in your chosen industry.