Everyone wants their website to rank higher in the search engines. But not everyone knows the best, most reliable way to go about it. Luckily, search engine marketing consulting can provide answers to your questions, starting with even the most basic…%3Cbr%3E

• “Just what is search marketing?” Search marketing is anything that helps a web site gain a higher position in a search results page. When a user enters a term into a search engine, that engine checks an index of websites that have to do with that term, and returns pages of results. Those results are ranked according to a host of criteria, such as how many times the term appears on a page, whether or not the page is a proven authority, and what other people are saying about those sites on social media platforms.
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• “Is it very complicated?” Yes and no. The service provided by search engine optimization websites and companies deals with any given page on a variety of levels, from desig