The world of business today is much like the theory of survival of the fittest. Those who are the most fit to survive in today’s market are the businesses that are able to stand out among their competition. And this task is proving to be an increasingly difficult challenge for businesses. Consumers, on the other hand, are experiencing the benefits of having plenty of options to choose from each time they search for any sort of product or service. With all of these options available, though, many businesses struggle to stand out in the results provided by search engines such as Google. With