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The first Google “doodle” appeared in 1998, a depiction of the Burning Man, which was created to let people know that the creators of the site were at the festival. Today, Google and other search engines are very important. Each month, more than 100 billion searches are performed across the world. 42 percent of users that search on these search engines click on the highest ranked organic page, which is why search ranking is important. Google rankings are what determine how high up your site gets seen when people search on Google to try to find businesses that they want to deal with. No matter what style of business you are or how long you have been online, Internet marketing to help you improve your search engine rankings is highly valuable. There are many reasons that investing in an improved search presence is a smart decision no matter what kind of company you are. Receiving search engine marketing services such as search engine optimization will help your business by allowing you to appear more highly on results pages when people are looking for the kinds of products and services that you can offer. Search rankings are determined by a unique set of algorithms that varies depending on the particular engine. In order to make sure that you get your page properly optimized for search, it is a good idea to hire a specialist to assist with this task. These experts can also help you with your visibility amongst those that look for companies with mobile devices. As of the year 2012, more than 70 million people use a mobile device like a tablet or a cellphone to shop online. Search engines are great to market your business on because they will allow you to bring in targeted traffic that is interested in the kind of services and products you have to offer, instead of just randomly marketing your organization. Ranking highly on these pages is important, as reports show that 42 percent of search users click on the highest ranked organic result and 70 to 80 percent of users do not pay any mind to sponsored links. Find companies that specialize in assisting their clients with this style of web marketing so that you will be able to increase your Internet prominence and sell more of the products and services that you provide for customers, which will facilitate growth and help you become successful in your chosen industry.
If you want your online marketing plan for your business to succeed, then it is important for you or your internet marketing specialist to have a good understanding of Google, and how their algorithms determine search engine rankings for sites like yours. First, a little piece of trivia that might help you understand the Google mindset a little better; did you know that the Google company headquarters lawns are mowed not by machines, but by rented goats that eat the grass on the lawns? This is just one little factoid about the company. If you want to get great rankings from search engines such as Google, it is important to have a much more in depth understanding of the company and how they rank sites. One good thing to know is that companies that keep blogs have over 4 times as many indexed pages, which can result in getting more leads. Also, when you want to find a cost effective way to get the marketing results that you are looking for, you should know that in bound leads, such as those that come from search engine optimization, cost about 61 percent lower than outbound lead generation, such as cold calling. In addition to getting great rankings from search engines, mobile optimization is key. After all, as of 2012, over 70,000,000 users shop use a mobile device like a tablet or a smart phone, and that number is continuing to grow. About two thirds of mobile internet users rely on using search engines on their tablet or smartphone to find a local business so that they can make a purchase, so having a site that is easy for mobile users to navigate is becoming as important of a consideration as finding out how to get great rankings from search engines. Talk to an SEO or SEM firm in your area, and find out how they can help you get great rankings from search engines so that you attract customers, and how you can optimize your site for mobile users so that making purchases is a breeze for them.