Search engine optimization or SEO is an important tool in internet marketing. People may think that by simply putting information on the web it will be found. While they are not wrong the information can be found, sites that use SEO tools will be found faster and seen by more people. Nearly 60 percent of consumers begin looking for a product or service with a search engine. Only approximately a quarter of consumers navigate directly to a company website and an even fewer, around 18 percent , use social media outlets. With numbers like that it is easy to see why Google rankings are so closely watched by many companies these days. Companies that use SEO tools like blogs have 434 percent more indexed pages, which can help a company increase their PageRank. PageRank is an algorithm that indexes pages on the web to find useful keyword driven content and ranks them according to a propitiatory formula. This algorithm interestingly, takes its name from Google co founder Larry Page. Google is one of the most popular search engines globally and is involved in many green initiatives. In an effort to reduce use of fossil fuels, the companies head quarters uses goats to maintain their lawns. SEO tools help search engines like Google find your content and display it to users. SEO is something a company can undertake on its own or they can contract out to an internet marketing firm that offers SEO services. Seo tools used by professionals include posting and linking blogs and informational articles. There are many sites on the web that can further explain how SEO tools could help your business. By contracting SEO services to a third party companies can save man hours and keep their workforce on task. With three quarters of internet users never scrolling beyond the first page SEO tools that increase your companies rankings have never been more important. Customers and clients are the life blood of industry and if they cannot find you in the ever expanding global internet community, your business may be greatly impacted.