Most people don’t have a good understanding of what SEO marketing is. Simply put, this is nothing more than search engine optimization. What exactly is it though? It’s the strategies that are used to make your website more visible and improve your website’s ranking within the search engines, such as Google. This is something that every webmaster needs since they want their website to appear in the top listings of all the major search engines. What’s included within SEO marketing? This type of online marketing strategy includes getting your product or service from creation to the consumer. It’s meant to create visibility, which in turn will increase your website traffic and thus bring you more customers who will improve your bottom line. As such, Seo marketing is the process of getting the search engines to find and rank your website and its content. Obviously you want a high ranking so that your potential customers will easily find you based upon the keyword he types into the search engine. In this way you can look at SEO marketing as a type of popularity contest. Whenever everything is done just right the search engines will be able to easily find, index and rank your website. Then you’ll be shown on the search engines’ results pages for your specific keywords. This will enable people to see your website there and click on its link to visit your site. Taking this a step further, you’ll also need to get links from other websites that have the same keywords in their links as you have in yours. This is what’s known by Google as a ranking vote and it will establish your website as being more authoritative. So, the more link votes you’re able to get, the more Google will think that you have a valuable website thus giving you a higher authoritative ranking.