There are more than 70 million users now shopping online via a mobile device, i.e., a cellphone or tablet computer. As well, 65% percent of mobile web users rely on those mobile devices to locate local businesses where they can make a purchase. 60% of people have researched a service or product on Google. Any SEO professional will agree that the web has become a really important marketing platform, particularly in regards to search engines. The successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with search engine rankings, especially those all important Google rankings, being the most important metric of measuring user engagement. Google has a 60-70% perc
The world of business today is much like the theory of survival of the fittest. Those who are the most fit to survive in today’s market are the businesses that are able to stand out among their competition. And this task is proving to be an increasingly difficult challenge for businesses. Consumers, on the other hand, are experiencing the benefits of having plenty of options to choose from each time they search for any sort of product or service. With all of these options available, though, many businesses struggle to stand out in the results provided by search engines such as Google. With
The name of the game in modern internet marketing is search engine ranking, no doubt about it. Consider what happens when a web user heads to Google and types in a search query. They are given a return set of results listed from most popular or most useful, all the way down through the least so. Most people click on the top ranked link in the organic search results, ignoring the sponsored results almost entirely. Consider further that Google receives nearly 70 percent of the online search engine market share. So, how can businesses get themselves highly placed in Google rankings to take advantage of all that can grant them? Firstly, businesses need to understand exactly
The first Google “doodle” appeared in 1998, a depiction of the Burning Man, which was created to let people know that the creators of the site were at the festival. Today, Google and other search engines are very important. Each month, more than 100 billion searches are performed across the world. 42 percent of users that search on these search engines click on the highest ranked organic page, which is why search ranking is important. Google rankings are what determine how high up your site gets seen when people search on Google to try to find businesses that they want to deal with. No matter what style of business you are or how long you have been online, Internet marketing to help you improve your search engine rankings is highly valuable. There are many reasons that investing in an improved search presence is a smart decision no matter what kind of company you are. Receiving search engine marketing services such as search engine optimization will help your business by allowing you to appear more highly on results pages when people are looking for the kinds of products and services that you can offer. Search rankings are determined by a unique set of algorithms that varies depending on the particular engine. In order to make sure that you get your page properly optimized for search, it is a good idea to hire a specialist to assist with this task. These experts can also help you with your visibility amongst those that look for companies with mobile devices. As of the year 2012, more than 70 million people use a mobile device like a tablet or a cellphone to shop online. Search engines are great to market your business on because they will allow you to bring in targeted traffic that is interested in the kind of services and products you have to offer, instead of just randomly marketing your organization. Ranking highly on these pages is important, as reports show that 42 percent of search users click on the highest ranked organic result and 70 to 80 percent of users do not pay any mind to sponsored links. Find companies that specialize in assisting their clients with this style of web marketing so that you will be able to increase your Internet prominence and sell more of the products and services that you provide for customers, which will facilitate growth and help you become successful in your chosen industry.
Did you know that over 88 percent of US internet users, age 14 and up, browsed or researched products online in 2012? In today’s world, more and more consumers are turning to the internet to find the products and services that they need. This trend is only the rise with advent of mobile devices: as of 2012 over 70 million users shop using a mobile device such as a cellphone or tablet computer. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, web design, and blogging. In fact, companies that blog have 434 percent more indexed pages, resulting in more leads. SEO, or Search engine optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. It is important to note that Google rankings are especially important, as Google control a considerable component of the search engines market share. Interestingly, the very first Google “doodle” dates back to 1998, and depicts the Burning Man. It was intended as a sort of out of office message to let people know that co founders Brin and Page were at the famous Nevada festival. Studies show that when consumers utilize search engines they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engines results pages, the more likely a consumer is to visit that website. Furthermore, it is also critical that a website appears in organic, as opposed to sponsored, rankings. SEO, which raises a website’s ranking in search engines results, is thus a crucial part of effective online marketing.