The world of business today is much like the theory of survival of the fittest. Those who are the most fit to survive in today’s market are the businesses that are able to stand out among their competition. And this task is proving to be an increasingly difficult challenge for businesses. Consumers, on the other hand, are experiencing the benefits of having plenty of options to choose from each time they search for any sort of product or service. With all of these options available, though, many businesses struggle to stand out in the results provided by search engines such as Google. With the help of services such as SEO tools provided by Internet marketing companies, businesses may begin to start to stand out and see the success they are seeking. Google has become what most would consider to be the most important resource on the Internet over the years. Today, the vast majority of online experiences begin with the use of a search engine, with that search engine being Google the majority of the time. Larry Page, the co founder of Google, developed the PageRank algorithm process that Google uses. Standing out online often means being the most visible, readily available source for the product or service that is seen in a search result. Studies have shown that about 75 percent of search engine users never scroll past the first page of results that are returned. Additionally, organic results are preferred over sponsored results by 70 to 80 percent of search engine users. This is why Internet marketing companies have created plans for boosting search engine rankings. These plans use the strategy of search engine optimzation, or SEO, which features custom created content that contains keywords for higher ranking and increased quality. With the SEO plans offered by Internet marketing companies, businesses can begin to see their website climb reach higher results rankings and potentially bring in new leads.
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