While it is Google that walks away with about two thirds of the market share derived from search engines, you will do well to utilize marketing techniques that will not only boost your Google rankings, but will do the same for other search engines as well. In order to create such a boost, you will need techniques like SEO which promote inbound leads; a measure that is over 60 percent less costly than outbound leads and several times over more effective. In fact, 57 percent of marketers working the B2B section claim that optimization efforts for search engines create the biggest sway over their lead generation hands down. It was estimated that over 88 percent of the people in the United States who are over the age of thirteen and are on the internet browsed for at least one product or another using search engines in 2012 with a little less than 50 percent of that number researching further through social networks to request product information. With a little more than 42 percent of the people using search engines looking to click only on the top natural result, you have your work cut out for you if you want to be in that top spot all the time. Fortunately, there are some great SEO tools available to help you implement and monitor your program so that can become extremely effective. You will find that if you decide to use search engine optimization in its most powerful form that you will be able to optimize your website, your social media presence, your blogs, and any other space you maintain for your business to increase exposure. While there are certainly many other internet marketing techniques that you can utilize, SEO will always prove to be the most universal. If you need help with your program, you can always count on a professional to assist you. There are professionals available that can teach you how to use your SEO tools or just provide optimization themselves. You will see that by tapping the right resources that your program can become more than you ever thought it could be. In the end, your optimization efforts will lead your company to prosperity. By having such a marketing plan in place, your rankings will shoot up along with your customer numbers. Even the best business model, product, or service is worthless without visibility and this is what SEO brings to the table.
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