Did you know that in 2012, over 70 million people used mobile devices to do online shopping? It is important, if you run a website for your company, that you take advantage of online opportunity for sales. One way of doing that is optimizing your site for search engine rankings. Most people online today use search engines to locate websites for their purchasing needs. This is important for local companies as well, considering that 65 percent of mobile users search for products and services by local businesses. How can you optimize your site for search engine rankings? For most companies, search engine optimization is the answer. Although there are many potential techniques for SEO marketing, the primary avenue is quality content creation. Quality content helps sites rise in search engine rankings faster than almost anything else. Practitioners of SEO will create professional content in the form of blogs, blurbs and articles to be posted on and off the company website. Did you know that 40 percent of US companies have a blog? This is not accidental, but a reflection of the importance of content creation. Adding a blog to your website will increase your pages for search indexing by an average of 400 percent. This means more people are coming to your website via your blog, and your blog is also helping your site appeal to search algorithms, and obtain a higher rank. Most users will never scroll past the first page of results when searching for websites, so it is important that your site ranks near the top. Also keep in mind that black hat SEO techniques are no longer an effective way to climb rankings, if indeed they ever were. This refers to tactics that rely more on tricking algorithms than providing them with real content. Examples of this are invisible text, and keyword stuffing. Owing to the Panda and Penguin algorithm updates to Google, these techniques are not only ignored, but often punished in their search engine rankings.
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