In the United States, 92 percent of online adults will perform at least one search every day. As a result, search engines provide lots of great opportunities for businesses who are looking to give their sales a boost by increasing visibility and attracting new customers. In many cases, the best way to do that is designing and executing a powerful search engine optimization strategy. By utilizing SEO, businesses will be able to improve search engine rankings and, in turn, get seen by more potential customers. As a result, search engine optimization is a useful strategy for any company looking to stand out in the digital marketplace and expand. Google is a unique company that receives between 65 and 70 percent of the search engine market share. Because of that, many businesses looking to utilize search engine optimization will want to focus their efforts on Google. However, Google is not just unique because it provides other businesses with many opportunities for growth. In addition to having the lawn of its headquarters mowed by goats, the founders also housed the ten 4GB hard drives they used to test their PageRank algorithm in a storage compartment made out of LEGO bricks. While LEGOS might not have an impact on search engine optimization, they might represent the fact that Google is a unique company that businesses might want to focus their marketing efforts on. Some companies might question whether or not search engine optimization is worthwhile, and, therefore, be hesitant to use it. However, leads that stem from SEO have a close rate of 14.6 percent , which is much higher than outbound leads that close at only 1.7 percent . So while search engine optimization might be complex, and difficult for some owners and managers to understand, either taking the time to get familiar with it or hiring professional SEO experts can be quite worthwhile. Doing so can go a long way towards helping a business build a larger customer base. Though search engine optimization can be quite useful, it is not the only strategy that businesses will want to use in order to develop the dynamic web presence they need to attract new customers. In addition to search engine optimization, they should consider developing their social media pages. Even Google, which is integral to SEO, uses Twitter. In fact, in 2009, the company released its first Tweet, which was binary code for “I’m feeling lucky.” While search engine optimization is great for helping businesses get seen, social media allows them to enter into a dialogue with consumers. So the two tend to work very well together in an internet marketing campaign.
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