Google’s “PageRank” algorithm system is named after the company’s co-founder and CEO, Larry Page. Though it is quite important for businesses who want to develop natural search engine optimization programs, many business owners and managers do not have a great understanding of how it actually works. Because of that, choosing to partner with search engine marketing firms can be highly beneficial. By electing to use SEO reseller packages, rather than trying to learn as you go, you will have access to trained and experienced experts who know all the ins and outs of “PageRank” and have the ability to provide lots of great SEO content that increases visibility and helps attract new customers. Half of search engine users will choose to click a link if the brand name appears more than once on the results page, so one of the key tasks for search engine marketing firms is to get more links on specific pages. This can be particularly challenging, especially for owners and managers who do not have much, if any, marketing experience. However, talented professionals will understand that, in order to have a brand appear multiple times, a combination of SEO, PPC, and social media work will likely be needed. Since billions of people from around the world use social media, it might not seem all that difficult to use. However, using it for SEO and marketing purposes effectively can be tough, and the best search engine marketing firms will be able to build and manage accounts as well. More than 40% of small businesses say that they spend at least six hours a week on social media and a third of CEOs and owners want to spend less time on those sites. So outsourcing that work to skilled marketing experts can be quite beneficial and is becoming increasingly popular. When it comes to online marketing, the combination of all kinds of strategies will not matter without great content. Just over 60% of consumers say that they are more likely to buy from a business that provides custom content, so having a blog or adding pictures to social media accounts can be quite beneficial. Again, internet marketing experts will be able to provide that content for business owners and managers who do not have the time or experience to do so effectively. The digital marketplace is constantly growing, and by 2016, Americans alone could spend anywhere between $320 and $360 billion online. So having a powerful and highly visible internet marketing campaign is vital for companies who want to set themselves apart and build a larger, and more loyal, customer base.
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