According to Search Engine Journal, 93% of online experiences begin with a search engine. Perhaps it is no wonder then that search giant Google now generates 100 billion searches a month, as reported by Venture Beat. The fact is if you are not visible when the 34.3% of the world population that now uses the web, as noted by Internet World Stats, are using search engines, then you are missing out on many incredible opportunities to spread your brand. Here are four pieces of free SEO advice to help you get noticed.
- Keyword Tools
- Social Bookmarking
- Treat Content Like Royalty
- Search Engine Marketing Consulting
Using keywords effectively yet sparingly is one of the most important search engine marketing tools. Of course, you have to find out what keywords your target audience is using to find content that is similar to yours. For the longest time, Google’s “AdWords” was the king among search engine marketing tools for finding keywords that were most frequently used. However, over the next few months the tech giant plans to limit that tool to their AdWords clients. Social Media Today writes that What’s My SERP? and Search Position Finder are two great alternatives to the service.
Social bookmarking is quickly becoming an incredibly important search engine marketing tool. As Statistics Brain writes, over a billion people now use social media and social bookmarking webpages to connect with their friends and share content they love. Digg, StumbleUpon, and Delicious are all popular, free-to-use social bookmarking sites that increase site traffic and fan interaction with your brand.
To simplify the current age of web marketing into the single most important top search engine optimization technique takes just one word; content. According to Ragan, 70% of web users say say high quality, custom content makes them feel closer to a company they follow. How can you take advantage of that statistic? By writing content that engages, informs, and entertains. Keywords and search position will come naturally with good content.
The truth is that not every business can afford the time or money required to doing their web search engine marketing in-house. If that sounds like your company, do not be too proud to seek out help from SEO search marketing professionals. They can give you everything on this list and more.
Regardless of your business type, you need to be utilizing the best in search engine marketing tools to grow your web presence and thereby your company. If you cannot write quality content, take advantage of social bookmarking, and keyword tools for yourself, find professionals who can. You will not be sorry you made the effort for SEO.