New studies show that adults using the internet perform at least 1 search every single day in the United States. Google is the most popular search engine found on the web and people even refer to the name Google as meaning “search it” by saying “Google it.” Back in 1998, Google performed it’s very first “doodle,” which consisted of a Burning Man design. The doodle was actually intended as a message to the office to let workers know the cofounders were attending the Burning Man Festival which is held in Nevada. When internet marketers talk about SEO marketing, they usual talk about how to increase Google rankings.
A huge part of online marketing is search engine optimization. There are over 100 billion searches that are experienced every single month online by people who are looking up information from around the world. Seo marketing focuses on becoming visible to those who are searching for information using major search engines. Studies show that over half to the consumers that are looking for information about a product or service begin their research by starting on a major search engine, such as Google. Seo marketing makes it clear with how important it is to gain a competitive organic position in major search engines.
Only 24 percent of people looking for information about products or services use a company’s web pages. Furthermore, around 18 percent rely on the information that is provided by social media platforms. It shouldn’t be a surprise that a lot of SEO marketing packages are including social media marketing services as well. The onslaught of mobile devices is impacting how SEO marketing is implemented. During last year of 2012, around 70 million people used their smart phone or tablet PC to shop online. Outsourcing is the single most important thing to focus on when it comes to SEO marketing techniques.