There are more than 70 million users now shopping online via a mobile device, i.e., a cellphone or tablet computer. As well, 65% percent of mobile web users rely on those mobile devices to locate local businesses where they can make a purchase. 60% of people have researched a service or product on Google. Any SEO professional will agree that the web has become a really important marketing platform, particularly in regards to search engines. The successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with search engine rankings, especially those all important Google rankings, being the most important metric of measuring user engagement. Google has a 60-70% percent market share in the search engine field. The company is known for its irreverence and progressiveness. For instance, the very first Google “doodle,” created in 1998, depicted the Burning Man and was intended as an out of office message relaying to people that Google co founders Brin and Page were at the Burning Man festival. So too are the lawns of Google headquarters mowed by actual live goats who eat the grass. But regardless of how “fun” and progressive Google is, the company is dead serious about search engine rankings, which is why SEO is so important. Most Google users ignore paid ads. Approximately 75% of Google search users do not click past the first page of search results, and most of them only click on their organic search results, rather than on paid ads. This is important information to consider when determining how to increase search engine rankings. It is indicative of the importance of having a strong SEO marketing strategy to reach online customers. Many small business owners have neither the time nor resources available to create a good SEO strategy to effectively increase search engine rankings. Upwards of 75% of small business owners are in charge of their firm’s marketing projects, yet most of them do not really know how to properly maximize SEO. If this describes you, then you should consider outsourcing email marketing and Google SEO to a search engine optimization firm that will help you achieve greater online visibility. An organic search engine click through rate is the very best metric for analyzing how engaged your customers are online. The PPC click through model generates 25 percent lower conversion rates than equivalent organic click through models. SEO companies can offer you targeted SEO content to increase organic click through rates, and SEO companies can extract and analyze data for the purposes of creating the best SEO for your company. If you aren’t as visible online as you want to be, hiring an SEO marketing firm is a step in the right direction.
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