Use Internet Marketing to Give Your Business a Boost

One of the greatest challenges facing today’s businesses is finding ways to stand out and attract new customers. While there are several approaches to doing that, many are able to find success by developing a stronger web presence geared towards taking advantage of the massive and constantly-evolving digital marketplace. At the heart of every internet marketing campaign should be a SEO program, since, according to a comScore qSearch study, web users perform 1,890 searches per second which totals a staggering 4.9 billion a month. However, it can be difficult for businesses to do that work in house, so choosing to work with search engine marketing agencies can be a good idea.

The top search engine optimization firms will not only have a comprehensive understanding of what is search marketing, but know how to develop and execute the strategies needed to boost rankings. Between 70 and 80% of search engine users choose to ignore paid ads and click only on organic links, and the majority wi Continue reading “Use Internet Marketing to Give Your Business a Boost”

Four Pieces of Free SEO Advice

According to Search Engine Journal, 93% of online experiences begin with a search engine. Perhaps it is no wonder then that search giant Google now generates 100 billion searches a month, as reported by Venture Beat. The fact is if you are not visible when the 34.3% of the world population that now uses the web, as noted by Internet World Stats, are using search engines, then you are missing out on many incredible opportunities to spread your brand. Here are four pieces of free SEO advice to help you get noticed.

  • Keyword Tools
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    Using keywords effectively yet sparingly is one of the most important search engine marketing tools. Of course, you have to find out what keywords your target audience is using to find content that is similar to yours. For the longest time, Google’s “AdWords” was the king among search engine marketing tools for finding keywords that were most frequently used. However, over the next few months the tec Continue reading “Four Pieces of Free SEO Advice”

Ask the Experts How to Optimize Your Website

Everyone wants their website to rank higher in the search engines. But not everyone knows the best, most reliable way to go about it. Luckily, search engine marketing consulting can provide answers to your questions, starting with even the most basic…%3Cbr%3E

  • “Just what is search marketing?” Search marketing is anything that helps a web site gain a higher position in a search results page. When a user enters a term into a search engine, that engine checks an index of websites that have to do with that term, and returns pages of results. Those results are ranked according to a host of criteria, such as how many times the term appears on a page, whether or not the page is a proven authority, and what other people are saying about those sites on social media platforms.
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  • “Is it very complicated?” Yes and no. The service provided by search engine optimization websites and companies deals with any given page on a variety of levels, from desig Continue reading “Ask the Experts How to Optimize Your Website”

Gain an Edge Through Cutting Edge Search Marketing

If you are new to SEO, you most likely hear all kinds of jargon being thrown around of which you are clueless. But rest assured, when you enlist the services of a high quality SEO reseller, you will no longer be asking “What is search marketing?”, you will be right in the thick of it. Of course, you will not be alone, because the top search engine marketing firms consider it a fundamental part of their job to be there with you, every step of the way.

When businesses make the decision to purchase SEO reseller packages they are certainly taking a step in the right direction; but the foremost advantage of partnering with and SEO reseller is probably their guidance. After all, it is impossible to become an SEO expert if just last week you were asking “What is search marketing?”

This is not to say that the concept behind search marketing is some big, deep, shadowy secret. It is simply the process of increasing the visibility of your business through a variety of SEO tools. For our purpos Continue reading “Gain an Edge Through Cutting Edge Search Marketing”

Why Search Engine Rankings in Google Are Important

Google rankings

The name of the game in modern internet marketing is search engine ranking, no doubt about it. Consider what happens when a web user heads to Google and types in a search query. They are given a return set of results listed from most popular or most useful, all the way down through the least so. Most people click on the top ranked link in the organic search results, ignoring the sponsored results almost entirely. Consider further that Google receives nearly 70 percent of the online search engine market share. So, how can businesses get themselves highly placed in Google rankings to take advantage of all that can grant them?

Firstly, businesses need to understand exactly Continue reading “Why Search Engine Rankings in Google Are Important”

The Reasons You Should Optimize Your Site for Google Rankings

Seo marketing

Did you know that in 2012, over 70 million people used mobile devices to do online shopping? It is important, if you run a website for your company, that you take advantage of online opportunity for sales. One way of doing that is optimizing your site for search engine rankings. Most people online today use search engines to locate websites for their purchasing needs. This is important for local companies as well, considering that 65 percent of mobile users search for products and services by local businesses.

How can you optimize your site for search engine rankings? For most companies, search engine optimization is the answer. Although there are many potential techniques for SEO marketing, the primary avenue is quality content creation. Quality content helps sites rise in search engine rankings faster than almost anything else. Practitioners of SEO will create professional content in the form of blogs, blurbs and articles to be posted on and off the company website.

Did you know that 40 percent of US companies have a blog? This is not accidental, but a reflection of the importance of content creation. Adding a blog to your website will increase your pages for search indexing by an average of 400 percent. This means more people are coming to your website via your blog, and your blog is also helping your site appeal to search algorithms, and obtain a higher rank.

Most users will never scroll past the first page of results when searching for websites, so it is important that your site ranks near the top. Also keep in mind that black hat SEO techniques are no longer an effective way to climb rankings, if indeed they ever were. This refers to tactics that rely more on tricking algorithms than providing them with real content. Examples of this are invisible text, and keyword stuffing. Owing to the Panda and Penguin algorithm updates to Google, these techniques are not only ignored, but often punished in their search engine rankings.

SEO Reseller Packages Replace Traditional Marketing Strategies

In the past, large multinational corporations and smaller mom and pop shops alike marketed their products and services using traditional marketing strategies. One of the most popular traditional marketing strategies consisted of placing ornate print ads in newspapers and magazines around the country. Another one of the most popular traditional marketing strategies consisted of installing ornate billboards in busy city intersections and subways and highways. Still another one of the most popular traditional marketing strategies consisted of showcasing products and services in large annual or semi annual conventions; the most successful companies always made sure to reserve booths and tables at those annual or semi annual conventions which regularly attracted thousands upon thousands of potential customers.

Today, however, digital technologies such as the internet have obviated most of these traditional marketing strategies. Companies can no longer expect to capture and retain customers for their products and services using print ads, billboards, and conventions now that the vast majority of customers learn about new products and services through social media platforms such as Facebook and Twitter or through popular search engines such as Google.

Today, the most successful companies invest in internal or third party seo reseller packages. Although the specifics vary from company to company, the vast majority of seo reseller packages are very similar. First, the seo reseller packages research keywords and key phrases which are associated with the products and services that they wish to sell. Next, the seo reseller packages write articles, blog entries, and blurbs which use the keywords and key phrases as often as possible. Finally, these seo reseller packages post the articles, blog entries, and blurbs which use the keywords and key phrases onto websites and blogs which are associated with the products that they want to sell. By doing so, these seo reseller packages ensure that these websites rank highly on internet search engine searches.

Although some companies have developed their own internal seo reseller packages, the vast majority of companies have decided to outsource these duties to third party developers. They have made this decision because they recognize that they lack the time, energy, resources, and expertise to develop first rate seo reseller packages, and they would rather devote those energies and resources to developing better products and services than their competitors.

Many companies disagree about which third party developers produce the most efficient seo reseller packages. Some companies insist upon hiring American and Canadian companies because these companies hire native English speakers who can produce first rate articles, blog entries, and blurbs for their websites. Some other companies, however, have argued that these companies charge an arm and a leg for their services, and they have opted to hire Asian and Indian seo companies instead because they charge less than a fraction of what their American and Canadian competitors charge for similar services. Other companies counter that these Asian companies produce content which is riddled with spelling and other grammatical errors.

Regardless of whether a company hires a North American or an Asian seo reselling package, most business experts agree that the vast majority of companies which have purchased these packages have benefited immensely from the decision.

Use SEO to Give Your Company a Boost

Search engine rankings

In the United States, 92 percent of online adults will perform at least one search every day. As a result, search engines provide lots of great opportunities for businesses who are looking to give their sales a boost by increasing visibility and attracting new customers. In many cases, the best way to do that is designing and executing a powerful search engine optimization strategy. By utilizing SEO, businesses will be able to improve search engine rankings and, in turn, get seen by more potential customers. As a result, search engine optimization is a useful strategy for any company looking to stand out in the digital marketplace and expand.

Google is a unique company that receives between 65 and 70 percent of the search engine market share. Because of that, many businesses looking to utilize search engine optimization will want to focus their efforts on Google. However, Google is not just unique because it provides other businesses with many opportunities for growth. In addition to having the lawn of its headquarters mowed by goats, the founders also housed the ten 4GB hard drives they used to test their PageRank algorithm in a storage compartment made out of LEGO bricks. While LEGOS might not have an impact on search engine optimization, they might represent the fact that Google is a unique company that businesses might want to focus their marketing efforts on.

Some companies might question whether or not search engine optimization is worthwhile, and, therefore, be hesitant to use it. However, leads that stem from SEO have a close rate of 14.6 percent , which is much higher than outbound leads that close at only 1.7 percent . So while search engine optimization might be complex, and difficult for some owners and managers to understand, either taking the time to get familiar with it or hiring professional SEO experts can be quite worthwhile. Doing so can go a long way towards helping a business build a larger customer base.

Though search engine optimization can be quite useful, it is not the only strategy that businesses will want to use in order to develop the dynamic web presence they need to attract new customers. In addition to search engine optimization, they should consider developing their social media pages. Even Google, which is integral to SEO, uses Twitter. In fact, in 2009, the company released its first Tweet, which was binary code for “I’m feeling lucky.” While search engine optimization is great for helping businesses get seen, social media allows them to enter into a dialogue with consumers. So the two tend to work very well together in an internet marketing campaign.

How To Evaluate SEO Reseller Packages

Search engine optimization, SEO, essentially boils down to the ability to increase website visibility in the search engine results. For businesses and organizations this means that they can increase visitors, readership and potentially conversions as well. An SEO reseller package can be used to increase your clients visibility and marketing opportunities. Choosing the best SEO reseller and reseller packages can be fairly simple if you do some preliminary research.

Your SEO reseller packages have the ability to impact clients in a profound way since 93 percent of online experiences get started with a search engine. That means users are going online to find something specific. These searches will be the life of your SEO reseller packages. Your goal is find the best service available for your clients. You can start this with research of current and former client reviews and comments. This should support the case studies and data provided by the SEO companies you are considering. Look for the success stories to validate claims and to baseline the amount of time required to improve search engine results for the various SEO reseller packages.

Another criteria for selecting the best SEO reseller package for your situation is to evaluate project timing and scalability. You should analyze the reviews and comments for indications of turnaround times and their ability to meet deadlines. If you are to commit to reselling SEO, your business reputation could be impacted by project timelines and deliverables that are essentially out of your control. Also related to their ability to deliver what they claim, can they handle increases as your business scales up and presumably their SEO business too? A lot of the issues they may have internally will reveal themselves as comments about their scheduling and delivery success. Use this insight as part of your selection process for a good SEO reseller package.

Finally, you should analyze the company tech support and customer service capabilities. Are you finding evidence of success and quick resolutions by previous customers using their SEO reseller packages? A quick search or even a phone call to their customer service department can help alleviate these concerns.

Regardless of which SEO reseller package you choose, you can find a quality provider with some simple research. Previous customers can highlight any of the pitfalls or issues you might face, and they can help you navigate successfully with your SEO reseller package.

Choosing an SEO Reseller

What is the best way to go about looking for SEO reseller packages? The first thing you need to ask yourself is what exactly are you looking to achieve by working with an SEO reseller? Most likely, you have come to a realization that the experience of your clients or customers could be maximized by a product that provides search engine optimization, and that is a product you do not offer right now. As well, you probably understand your own organization’s strengths well enough to know that you need outside help from an SEO reseller. You may not have the expertise to make it happen entirely in house. It is a twenty first century truism that if your company doesn’t actually have the goods to provide search engine optimization, you might benefit from taking advantage of an SEO reseller package.

When considering various SEO reseller packages, there are many questions you must have answered before committing. It is of the utmost importance to gain extensive knowledge about the company’s history and reputation because any SEO reseller that you work with is going to have an impact on the experience of your customers. Obviously you want this impact to be positive rather than negative. If the SEO reseller you have thrown in with is less than stellar, their bad work could damage your own company’s image, and that would be the exact opposite effect from what you are trying to achieve. After all, you are looking for an SEO reseller whose search optimization products will positively impact your brand. The last thing you want from an SEO reseller relationship is to create more problems for your customers.

By no means am I suggesting that you should not work with an SEO reseller, period. There are all kinds of good reasons to do so. Partnering up with another company can be mutually beneficial to both you and the SEO reseller. If you hook up with an SEO reseller with a high level of professionalism who takes ownership of and responsibility for the work they do, it could be an excellent arrangement. It’s just very important to make sure you choose to hop on the wagon of an SEO reseller who is going to add value to your business rather than take it away.