One of the greatest challenges facing today’s businesses is finding ways to stand out and attract new customers. While there are several approaches to doing that, many are able to find success by developing a stronger web presence geared towards taking advantage of the massive and constantly-evolving digital marketplace. At the heart of every internet marketing campaign should be a SEO program, since, according to a comScore qSearch study, web users perform 1,890 searches per second which totals a staggering 4.9 billion a month. However, it can be difficult for businesses to do that work in house, so choosing to work with search engine marketing agencies can be a good idea.
The top search engine optimization firms will not only have a comprehensive understanding of what is search marketing, but know how to develop and execute the strategies needed to boost rankings. Between 70 and 80% of search engine users choose to ignore paid ads and click only on organic links, and the majority will find what they need on the first results page and not scroll beyond. Because of that, working with search engine marketing agencies is almost a necessity for any business looking to earn higher rankings that will boost visibility and attract new customers.
Perhaps the greatest advantage of working with search engine marketing firms is that they will be able to take the burden off of businesses who have trouble finding the time to regularly update their website. Staying fresh is important, especially for SEO, because the “cookie” that Google adds to a user’s computer will expire in 30 days after they view an ad. This means that businesses will have to consistently post new content that keeps their rankings high and inspires web users to click again.
Publishing new content can be beneficial for more than just web search engine marketing. Social media campaigns couple nicely with SEO, so businesses should focus some time and energy on updating their social media accounts and pages. A fifth of all social media posts include a link to some sort of content, and, every day, there are some 27 million pieces of online content shared. So if businesses want to stand out online, they should work to publish fresh content that is both informative and engaging to attract readers and encourage shares that further enhance the visibility of their brand.
For the most part, the best search engine marketing agencies will be able to work with businesses on SEO, social media, and other strategies they want to use, like building a new website. As a result, they are a great resource for businesses looking to gain and edge against the competition and build a larger, and more loyal, customer base.