Why Internet Marketing is So Important

Search engine rankings

In the current business climate, there is no more important marketing method than online marketing. Various internet marketing companies implement their techniques on a daily basis, which helps their clients gain recognition. Since the internet is so extensive, many online marketing strategies can help companies link up with prospective customers all over the world.

With that said, SEO companies are some of the most powerful internet marketing companies in the business. Because over nine tenths of online adults perform at least one search per day, search engine rankings matter. When a business hires an SEO company, the latter uses their SEO tools to help their client gain customers. Amazingly, Google receives between 65 and 70 percent of the internet search engine market share.

SEO tools like search engine optimization help companies improve on Google rankings, which are increasingly important. Since the majority of online search engine users spurn sponsored ads or links in favor of organic links, SEO companies make the difference. SEO work only produces fresh, organic content which draws leads. Many marketers even agree that SEO is the most effective online marketing tool a business can employ.

In this day and age, mobile devices, smartphones, and tablets are being used more often than desktop computers. As such, one of the most valuable SEO tools involves mobile website optimization. In 2012, 70 million people shopped online using a mobile device. SEO companies optimize their clients websites so people can shop on that site on their mobile device. That makes a huge difference, and sometimes companies without mobile sites lose valuable customers because of it.

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