One of the greatest challenges facing today’s businesses is finding ways to stand out and attract new customers. While there are several approaches to doing that, many are able to find success by developing a stronger web presence geared towards taking advantage of the massive and constantly-evolving digital marketplace. At the heart of every internet marketing campaign should be a SEO program, since, according to a comScore qSearch study, web users perform 1,890 searches per second which totals a staggering 4.9 billion a month. However, it can be difficult for businesses to do that work in house, so choosing to work with search engine marketing agencies can be a good idea. The top search engine optimization firms will not only have a comprehensive understanding of what is search marketing, but know how to develop and execute the strategies needed to boost rankings. Between 70 and 80% of search engine users choose to ignore paid ads and click only on organic links, and the majority wi
According to Search Engine Journal, 93% of online experiences begin with a search engine. Perhaps it is no wonder then that search giant Google now generates 100 billion searches a month, as reported by Venture Beat. The fact is if you are not visible when the 34.3% of the world population that now uses the web, as noted by Internet World Stats, are using search engines, then you are missing out on many incredible opportunities to spread your brand. Here are four pieces of free SEO advice to help you get noticed.
- Keyword Tools %3Cbr%3E Using keywords effectively yet sparingly is one of the most important search engine marketing tools. Of course, you have to find out what keywords your target audience is using to find content that is similar to yours. For the longest time, Google’s “AdWords” was the king among search engine marketing tools for finding keywords that were most frequently used. However, over the next few months the tec
Everyone wants their website to rank higher in the search engines. But not everyone knows the best, most reliable way to go about it. Luckily, search engine marketing consulting can provide answers to your questions, starting with even the most basic…%3Cbr%3E
- “Just what is search marketing?” Search marketing is anything that helps a web site gain a higher position in a search results page. When a user enters a term into a search engine, that engine checks an index of websites that have to do with that term, and returns pages of results. Those results are ranked according to a host of criteria, such as how many times the term appears on a page, whether or not the page is a proven authority, and what other people are saying about those sites on social media platforms. %3Cbr%3E
- “Is it very complicated?” Yes and no. The service provided by search engine optimization websites and companies deals with any given page on a variety of levels, from desig